Milkshake! is a television programming block on Channel 5, aimed at children two to seven years old. The strand debuted in 1997 and is broadcast on weekdays from 06:00 to 10:15. The block has a number of presenters, and features a range of pre-school programming, including Peppa Pig, Thomas and Friends and Little Princess. Shake! aimed at an older audience, use to run at weekends after milkshake! When Five Life launched in 2006, Milkshake! was shown on the channel between 09:00 and 13:00 each day. In April 2011, 5* reduced its broadcast hours and the block was replaced by teleshopping.